Plano Independent School District

Brand Identity, Campaign

Brand identity and diversity teacher’s recruitment campaign for Plano ISD

At the heart of every identity is the brand logo.
For the campaign, we enhanced the school district’s logo by adding dimensionality with photography and incorporating the “flame of knowledge” symbol to represent education and include ethnic diversity.

Plano ISD launched a program to recruit minority teachers, promoting inclusive classrooms that reflect a diverse student population.

GAFDESIGN was engaged to develop
a campaign that attracts top diverse teaching talent and reinforces Plano ISD’s commitment to progressiveness for students and educators.

A Woman's War

MedAlert