Brand Identity, Campaign, Illustration and Signage
The Fort Worth Housing Authority campaign used illustration, inspired by artist Romare Bearden, to promote the concept of community.
The illustration is a vibrant community surrounding the AMAKA child care center.
The visual theme message “Investing in the community” is the FWHA’s campaign voice to bring all the support pieces together to aid in achieving resident self-sufficiency.
A pictograph symbol for focused teaching and nurturing in this child care center. The interior brand name on the signage uses a playful font and primary colors representing foundational education.
